10 E 23rd Street, Fifth Floor
New York, NY 10010, USA
Vault49 x Internet Week NY
Internet Week is right around the corner (literally, I saw it) and they've just dropped the press release announcing us as their Official Creative Partner for the second year running - go us!
Check out the kind things they said about us that made us blush :
After taking last year's Internet Week New York to new levels with stunning graphics and branding, leading creative agency Vault49 returns next week as the Festival's official creative partner for the second year in a row, organizers announced today.
The award-winning design studio has invented a fresh, clever, and vibrant visual identity for Internet Week New York 2013 that spans the festival’s digital and print platforms, its first-ever program guide and citywide events map, and major design elements of the IWNY Headquarters at Chelsea’s Metropolitan Pavilion, including the Festival stages and Start Up City space. The company has also provided critical creative support to other Internet Week New York sponsors including Yext, Livestream, and USA Today.
Now in its sixth year, Internet Week New York is expected to draw more than 45,000 people to over 400 panels, meetups, exhibits, screenings, parties, and more; taking place at IWNY Headquarters and at venues across the city from May 20-27.
“Last year, Vault49 brought their lively, eye-catching sensibility to Internet Week New York with extraordinary results," said Caroline Waxler, Festival Director of Internet Week New York. “We are thrilled to be working with the Vault49 team again. Their design expertise and dedication to creating an unforgettable visual experience for this year’s festival-goers has been truly remarkable.”
“We’re honored to be collaborating with Internet Week New York for the second year in a row,” said Jonathan Kenyon, co-founder and creative director of Vault49. “The festival presents a unique challenge requiring the vision and creativity to craft a distinct, cohesive graphic identity, and the capabilities to deliver the extensive list of print, digital and merchandise assets. It’s always a pleasure to work with friends like Internet Week New York, who recognize Vault49’s unique position as creative leaders and hands-on implementation partners."
Pushing creative boundaries since 2002, Vault49 is an artistic collaboration, a playground, and a creative incubator for innovative design projects. Known for work that is characterized by a focus on craftsmanship, multi-media and an expressive use of color, the studio strives to further blur the boundaries between art and design, and to evolve the relationship between art and industry through a diverse range of communication mediums. Learn more at http://www.vault49.com.
About Internet Week New York
Launched in 2008 in cooperation with the New York Mayor's Office of Media and Entertainment, Internet Week NY is a week-long festival celebrating Internet business and culture. In 2012, over 250 events took place throughout the city, drawing nearly 40,000 attendees. Sponsors of Internet Week New York 2013 include: Premier Sponsors Google and AT&T Adworks, and Official Sponsors Vitamin T, Aereo, Sailthru, Buzzfeed (Premier Media Partner), MediaCom (Official Livestream Sponsor), Battelle Media, Criteo, Modern Healthcare, Meredith, Tekserve (Official Technology Sponsor) and UK Trade and Investment (Start-Up City Presenting Sponsor). Partners include: The New York City Mayor’s Office of Media and Entertainment, The Webby Awards, VICE, Advertising Age, BtoB, Creativity, Crain’s Detroit Business, Crain’s New York Business, Modern Healthcare, Nielsen (Official Research Partner), Eyebeam Art and Technology Center (Official Arts Partner), Design Within Reach (Official Design Partner) , Mother , PKPR (Official PR Partner), Sound Ctrl (Music Tech Day Content Partner) , Vault49 (Official Creative Partner), GrandLife’s Soho & Tribeca Grand Hotels (Official Hotel Partners), General Assembly (Official Education Partner), Motherboard (Classroom Partner), Slalom Consulting. Media Partners include: The New York Times (Official News Partner), CBS Interactive, Advertising Age, Flavorpill, Financial Times, and Refinery 29.
See the press release in all its glory here.
We've kept this labour of love under wraps for the most part but are stoked to finally be able to share it. We initially came up with this idea upon celebrating Vault's ten year milestone. If not for our unhealthy obsession of setting ourself targets and putting (almost) everything on the line to achieve them, we doubt we'd still be around today surrounded by a great team and a body of work we're all proud to be associated with. Using that as inspiration and our love for type, we came up with a series of posters from 0-9, one of each of our 10 years. We'll be releasing more of these numbers over the next couple of months, and what's more, you'll be able to purchase prints on our store which is right around the corner!
We're OFF to OFFF
Hang onto your sangrias because Vault is heading over to speak at one of the world's coolest events celebrating creativity next month - OFFF. The spectacular three day festival, beginning on the the 6th of June, sees creatives from all over the world descend on the stunning capital of Catalonia to inspire, collaborate and overall have a grand old time. We're excited to be sharing some of our stories and seeing lots of old and new faces. We'll be speaking on the Roots stage on the 7th at 17.00 so come along and don't be afraid to say hello!
To the 5 Boros!
Over the weekend, some of Vault's finest took part in the five boro bike tour along with 32,000 other riders. The 40 mile track proved testing at times but nothing a cold brew couldn't fix at the end. Despite suffering from a bad case of "saddle butt" this morning we had a great day out!
Internet Week NY Posters
This year we're stoked to be the official creative partner for Internet Week New York for the second year running! This mammoth project has seen us create a visual language which spans across a gamut of mediums including digital, printed material and set design. After creating a comprehensive tool kit of quirky 2D illustrations, we wanted to push the style further for the party posters. By taking the illustrations into 3D we brought the icons to life and found a playful way to emulate day and night through the opening and closing posters.
For our latest illustration we switched lanes and decided to tap into our inner rev head by delving into the crazy world of NASCAR. We envisioned our team as an elite pit crew bustling around a piping hot Dodge Charger that's just pulled in. Equally heated is the debate of who from the team is actually behind the wheel, an argument which fittingly reminds us of the time we took a go kart out on the streets of New York.
This concept piece we created for Puma was originally developed in the post-Olympic haze, but sat idly by waiting for a few final tweaks to get it over the line.
Android Dreams International
The fine folks at Metro International asked us to imagine the world in 2043 for an issue of the global newspaper's Will Smith-guest edited issue. It's on news stands today.
Constant surveillance, bionic limbs, highly functioning robots, and behavior modification courtesy of lots of little pills. Paranoid fantasy? Maybe. But we'll take the opportunity to get inspired by fantasy comic books, let our vector graphic style get a little sinister and throw a little texture on a flat retro-color palette.
A Feather In Your Cap
Native Americans are renowned for their ornate and beautiful headdresses but after digging a little further into the subject, we discovered that only the strongest and bravest warriors wore them and that each feather symbolized a brave act. With that for inspiration we wanted to create our own interpretation of the ultimate warrior with a zombie twist. We designed the piece in Illustrator before converting it into a paper sculpture using C4D.
Secretly, we're wishing we each had our own custom headdress to rock in and out of the office, but the powers that be concluded that "refilling the water cooler" and "taking out the trash" didn't classify as brave enough acts. Plus, we wouldn't have been very popular on the subway during rush hour. Guess, this will have to suffice for now...
table of contents
JK got DIY on this behemoth of a desk. Rumour is that he chopped the tree down with his bare hands!
We thought it only fitting to show a bit of love to the 5 boroughs that we call home with this typographic collage. Guaranteed to keep you distracted during early morning monday meetings.
Check our facebook album for progress shots