Vault49’s Brazilian partner agency, Big Studios, just collected TWO Silver Lion awards at the Cannes Lions International Festival of Creativity in Cannes, France.
Collaborating with McCann Worldwide India and Jodi Jones Studio, we combined to create a campaign that was memorable not only for a great concept and execution, but also the international scope, multiple timezones (Brazil, NYC, India) and the seamless integration of everyone involved.
The photos were shot on location in Philadelphia in medium format at extreme high-res, using multiple exposures to achieve the right ambient lighting. Jodi Jones utilized a mirrored sphere so that we were able to locate the exactl lighting positions when entering post production and 3D illustration.
THE CONCEPT: Although parents tell kids NOT to do something, kids may not always behave, and they have a VERY different perspective on it. There perspective may be one of excitement and amusement towards these awesome new things that they are supposed to avoid.
CATEGORY: Commercial Public Services
TYPE OF AD: Billboards & Street Posters
THE SERVICE: Because “YOUR WARNINGS DONT WORK”, DishTV now has Childlock.
Concept, Retouching and 3D Illustration: BIG STUDIOS BRAZIL
Photography: Jodi Jones / Adam Rodriguez of JODI JONES STUDIO
Ad Agency: McCann Worldwide / India
Prasoon Joshi, Akshay Kapnadak, Sanket Pathare, O. R. Radhakrishnan, Vilsen Gonsalves, Nikhil Waradkar, Suchita Bait, Akshay Keluskar