The Art of Luxury

Continuing our work to evolve and update the portfolio of the world’s leading liqueur brand, we were tasked to create a line extension that communicates an effortlessly premium, feminine and luxurious offering. With a Cognac base and inspired by Une Nuit Parisienne, we call it Baileys XC.

Voted #8 in the top 50 innovative spirit launches of 2016
– The Spirits Business