La Bella Torte

NYC's famous dessert truck

La Bella Torte is New York’s finest pastry food truck and the one and only mobile cannoli vendor in the city. The desserts are mouth-watering, the owners are larger-than-life, and everyone who tries ‘Cannoli Magic’ is a customer for life. Yet NYC is a packed with food trucks, all vying for attention around the best city hotspots.

Something so unique shouldn’t be chugging around our favourite hoods of NYC going unnoticed. We took the La Bella Torte truck and created a brand as original as the food and the owners. As part of the revamp we are overhauled their digital presence and exquisitely hand-painted their truck, including playful nods to The Godfather and our favourite local haunts.


  • Branding
  • Craft
  • Events & Interiors
  • Illustration