Love It. Live It. Football.

Pepsi has a rich history of celebrating football culture and, in a World Cup year, the brand wanted to do something truly exceptional. Vault49 helped Pepsi bring to life a rich 360-degree campaign connecting art and sport to bring the beautiful game to life – on and off the pitch – with a unique, highly sharable and joy-evoking take on the sport, and a world-class line-up of global footballers.

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