Human truth.
Brand impact.
Life is beautiful. People are complex. But if you listen closely enough, simple human truths are always there.
That is where our work begins. We build, innovate, and design brands that thrive in culture.
Built at street level.
Before Vault49 was a brand and innovation agency, it was a street art collective founded by Jonathan Kenyon and John Glasgow.
Before that, it was a house: 49 Addington Square in London, where we lived, worked, and kept the posters and paint. The name came from that address, and from the vault itself: a literal cupboard under the stairs.
The work was always made for real people to enjoy and be inspired by. Local, large-scale, and impossible to ignore. Twenty-five years later, that beginning still shapes us. The same spirit and street-smarts remain, as does the belief that culture is understood by getting close to people, not standing apart from them.
Taking us forward
Vault49 is led by passionate people who stay close to the work.
Strategy, creative, and client partnership all sit at the same table, with the same standard: to build brands with truth, craft, and cultural intelligence.
Independent
Independent since 2002. Independent for good. Independent for more than 24 years. Independent for life.
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Spencer Ryan Partner & CEO
Spencer leads Vault49 into its next chapter alongside Jonathan and John. She brings sharp operational judgment and a people-first leadership style to the agency, creating the conditions for bold creative work and trusted client partnerships.
Her focus is building a confident, joyful, connected Vault49 that raises the standard of the work, strengthens client relationships, and grows without losing what makes it special.
Our initiatives
Creativity thrives when it's accessible to all. Our founders understand from experience how hard it is to get a seat at the table.
Now our whole team works on behalf of underrepresented voices and nurtures emerging talent to open doors that are closed for too many.
The Swap
Vault49 proudly co-founded and leads THE SWAP, a creative exchange program empowering young talent from underrepresented backgrounds.
THE SWAP brings together high school and university students from two global cities for a two-week creative collaboration, one week in each city, equipping them with skills, confidence, and industry insights.
Through partnerships with Ravensbourne University, the Obama Foundation's My Brother's Keeper, Champs Mentoring, the Shawn Carter Foundation, Nike, Nestlé, and more, THE SWAP opens doors to creative careers.
Daniel's Music Foundation
Vault49 is a proud supporter of Daniel's Music Foundation, a New York nonprofit that empowers individuals of all abilities to grow as musicians and flourish in community. Through music, they challenge assumptions about disability and help build a more inclusive world.
Learn more at https://www.danielsmusic.org/
Liverpool FC Foundation
The LFC Foundation's Mentor Programme connects emerging community leaders with experienced professionals to help turn ambitious ideas into lasting impact.
We're proud to support the programme through Vault49 co-founder John Glasgow and his team, who mentor participants as they develop both soft and hard skills.