Vibrant, sun-drenched, and crafted by hand – we’ve embedded that ‘Uniquely Bahamian’ spirit into our design for Ricardo Rum's first step into the RTD category.
Timothy White, Senior Spirits Portfolio Manager at Commonwealth Brewery Ltd, said of our collaboration:
“I was excited to work with Vault49 to launch Ricardo’s new RTDs because of the agency’s reputation for creative excellence and attention to craft, which the team has more than delivered on. What has exceeded my expectations is the strong strategic grounding that has been implemented throughout the process, the fun we have had collaborating together, and the relationship we have built. As a result, I’m excited to continue our work together to overhaul the Ricardo Rum masterbrand and reposition the core portfolio for the future. Watch this space.”
You can find out more about our London studio’s work on this delicious new ready-to-drink range at:
