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What’s Your Legacy? Culture Is Personal

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Illustration of Sam Wilkes, outlined in red with textural backgrounds in yellows, blues, and greys

Written by Sam Wilkes, Creative Director of Vault49’s New York studio. Originally published on Design Week.

“Average”
“Too commercial”
“You’re just a manager”
“Not cool enough”
“You design landfill”

Let’s cut to the chase — ugly, isn’t it? These are the simple, brutal words said to me at different points throughout my career. This was the legacy others left on me as I navigated an industry fixated on success and judgment. It forced me to confront an uncomfortable question: What am I leaving behind?

In a world obsessed with success metrics, the most important legacy you’ll leave isn’t the projects you delivered or the promotions you earned — it’s the impact you made on the people around you. The culture you shaped. The lives you influenced. Both professionally and personally.

Let me share my own story.

The Battle for Self-Belief

During school years, I was no child prodigy. Naturally gifted at art, but pretty middle of the road in terms of grades, I had to work hard at being good. The classic imposter syndrome that most creatives battle with throughout their career was always there. With a difficult childhood and school years, I was determined to work hard and achieve more than average. I wanted to be the best.

There was a time in my career when, on paper, I had it all, but instead of feeling fulfilled, I was constantly undercut by comments like, “She’s too commercial,” “Not creative enough,” and the gut-punch: “You design landfill.”

These words can crush anyone. Especially when you’ve put in the work, fought for your seat at the table, and built something from scratch. It was enough to make me question everything I had worked for. And here’s the thing. Many of you will experience this. The criticism. The doubt. The moments that make you wonder if you’re even on the right path.

The truth is, no one is going to hand you respect on a silver platter, no matter how hard you work. I learned this first hand when, despite leading a major successful pitch, I was told “I didn’t think you had it in you.” Imagine that. After proving myself, I was still met with scepticism.

That’s when I realised that this isn’t about them. It’s about me.

Breaking Through Toxic Cultures

I wanted to make sure the culture I left behind was better for the next person. I made sure the place I left behind was kinder. Because here’s the truth: culture is everything.

So, what kind of legacy are you building right now? Every email, every meeting, every decision — big or small — shapes how you’ll be remembered. It’s not just about the work you produce; it’s about the way you show up for people.

Here’s what I know: success is hollow if you’re the only one benefiting from it. Real success is when you elevate the people around you. It’s creating workplaces where the next generation doesn’t have to fight the same battles you did. It’s mentoring others, sharing your knowledge, and showing kindness in a world that often forgets how much that matters.

I no longer care about being “cool enough” or fitting someone else’s idea of success. What matters is how I treat others and how I contribute to an environment where talent thrives, not just survives. And if I can change the culture of one workplace, one team, then I’ve done something meaningful.

What Kind of Legacy Are You Building?

The question isn’t whether or not you’re going to leave a legacy. You are. The question is: What will that legacy be?

Will people remember you as someone who lifted others up, or as someone who only looked out for themselves? Will you be the person who empowered your team to grow, or the person who stifled them out of fear and competition?

So, ask yourself: what will you be remembered for? Because if it’s not for making a real impact, you’re doing it wrong.

At the end of the day, the projects will fade, the titles will shift, and your name might not be on the door. But the way you made people feel? That lasts forever.