EXPERTISE – 06

Point of Sale

We’re passionate about how brands live in the retail environment because it’s where the important decisions are made. 

And POS can be about so much more than price promotion. It’s an opportunity for brands to tell their story and extend the brand’s presence beyond the pack without the need for advertising. For launches and seasonal offerings, it works brilliantly.

 

Our approach to POS

With POS, designs must work in a wide range of formats, environments and territories. We understand the retail environment and we think about it as a system. With the hero assets and messages agreed, we create flexible toolkits to enable artwork to be adapted locally as needed.

 

Types of POS projects

Launches: POS for new products is a way of positioning the brand. For new brands, we need super clear messaging and a compelling motive for consumer trial.

Occasions: For loved brands, POS can be a way of drawing attention to seasonal variants for Christmas, Mother’s Day, or a new summertime twist. We make sure to integrate core brand icons into the theme.

Stories: POS simply gives us more space to play with. For some products, we use this to explain the selling points, and for others it might be a reminder of the advertising campaign, joining up the marketing ecosystem.

 

Need POSM expertise? Let’s talk.

WHAT OUR CLIENTS SAY

“Vault49 has a deep understanding of the marketing opportunities that are possible when developing POSM as part of a brand experience. They are experts in navigating practical limitations without compromising creativity, and are always flexible with unparalleled client services and support.”
JON GUERRA, HEAD OF DESIGN FRITO-LAYS
PEPSICO

POINT OF SALE