The Best Things Come in Threes

Vault49 is helping Baileys move into the world of treating, and with our redesign of Baileys Minis we have positioned the product as the treat itself. The new Baileys Minis design aims to disrupt the single serve category.

Vault49 designs a fresh new package for the small Original Irish cream.
Part cake, part booze. Go on, treat yourself…
Hand crafted typography gives this Baileys label an authentic feel.
Vault49 playfully repackaged the Original Irish Cream in a perfectly imperfect mini bottle as the perfect dessert compliment.
Vault49 reimagines the OIC Minis as a perfect treat.