The whiskey category has been shaped by the same codes of tradition, exclusivity, and prestige for generations. Pronghorn Spirits needed to launch a new super-premium spirit that honored legacy and craft while connecting with a more inclusive generation of drinkers.
Edmond's Honor
Edmond's Honor
Creating a new expression of taste and legacy.
The powerful story of Edmond Albius became the foundation for a new expression of premium. As a Black botanical innovator whose hand-pollination technique transformed vanilla cultivation, his legacy gave the brand a story of craft, perseverance, and self-determined reward.
The brand centered on a powerful symbol: Edmond’s hand holding the vanilla flower. From illustration to packaging detail, each element was crafted to express care, rarity, and the quiet significance of a story worth honoring.
The award-winning identity transformed Edmond’s story into a premium brand world where craft, meaning, and intent worked as one. Celebrated as best in class, the design was praised for a timeless aesthetic that invites exploration.
