Making Brain Research Engaging

GE is undertaking groundbreaking work in the field of neuroscience, and it was an exciting challenge for Vault49 to bring brain activity to life in a creative way. Our six unique artworks aimed to break through dry academia and grab the attention of the public in ways that they could immediately relate to.

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What does a human brain look like when
it is in love, or composing music? Our six viral videos engaged the public with these questions and more.