Igniting a global brand with local culture

Placing Smirnoff X1 at the heart of the Day of the Dead celebrations to build an authentic connection with local consumers.
We approached the project in a truly unique way, building digital artworks and animations alongside
a physically crafted composition, rather
than the expected pack first approach.
Advertising concept, Blank template  for outdoor advertising or blank billboard on the highway during the twilight. With clipping path on screen - can be used for trade shows, promotional poster.; Shutterstock ID 500626528; Purchase Order: -
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