Why packaging doesn’t have to be the hero
Have you noticed how when we talk about a brand refresh, the pack is generally the focus? But what if this icon of the brand is taking our attention away from other applications that could offer interesting opportunities? We’ve been thinking about how decisions on touchpoints affect the creative.
What is an Insight, Really?
The word “insight” is thrown around a lot, but what exactly does it mean? Learn what a brand insight is and is not, along with consumer insights examples.
Don’t Hesitate to Ask Your Agency to Tie Fee to Results
How do you fully align your agency with your objectives and essential measurements of success? One way to test your agency’s confidence in delivering results is to ask them to put compensation at risk.
How to Choose the Right Design Agency for Your Brand
Finding the right design partner to communicate your vision can be daunting –so here are some points to consider when seeking out agency partners to bring design expertise to your brand.