Cultural Intelligence
Insight from real conversations, lived behavior, and the people shaping what's next.
Culture starts at street level. We build brands that thrive there.
Through our Street Level Approach™ we get brands closer to the communities shaping culture and create experiences people talk about.
Work: Reese's Puffs
From morning ritual to midnight craving.
Street Level Approach™
How we get closer to culture.
What we do
Strategy, innovation, and expression built from the street up.
Brand Strategy
Positioning, story, architecture, and the hard choices that help a brand move with clarity and conviction.
Innovation
New products, occasions, and experiences shaped by real behavior, unmet needs, and emerging rituals.
Identity & Packaging
Brand systems designed to work in hand, on shelf, on screen, and out in the real world.
Campaign & Brand Worlds
Campaigns, content, motion, and experiences people can see, feel, and step into.
Work
Guinness Smooth
Connecting a global icon with a new generation.
Propel
From just another water brand to a billion-dollar leader.
Baileys
Reframing indulgence to reverse 5 years of decline.
Smirnoff
Creating Diageo’s most successful innovation, ever.
Gatorade Water
Taking an icon Into a new arena.
Lay's
Future-proofing a global icon.
SK-II
Reframing luxury beauty for a new generation.
Reese's Puffs
From morning ritual to midnight craving.
Edmond's Honor
Creating a new expression of taste and legacy.
Casatera
Giving premium tequila RTD a world of its own.