Guinness Smooth / Strategy + Expression
Shaped by culture. Proven in market.
Brand worlds, strategy, identity, innovation, packaging, and campaigns shaped by Street Level Insights®.
Selected work
Propel / Innovation + Expression
From just another water brand to a billion-dollar leader.
Baileys / Expression + Strategy
Reframing indulgence to reverse 5 years of decline.
Smirnoff / Strategy + Innovation
Creating Diageo’s most successful innovation, ever.
Gatorade Water / Strategy + Innovation
Taking an icon Into a new arena.
Lay's / Expression + Strategy
Future-proofing a global icon.
SK-II / Innovation + Expression
Reframing luxury beauty for a new generation.
Reese's Puffs / Strategy + Innovation
From morning ritual to midnight craving.
Edmond's Honor / Strategy + Expression
Creating a new expression of taste and legacy.
Casatera / Strategy + Expression